Direct Email Marketing (EDM)

EDM has now established itself as a powerful marketing tool that is already an essential component of effective campaigns. Yet, however strong your message, eye-catching presentation and graphically pleasing elements are essential if you are wanting to make the most of your EDM campaign. This is where we can help - from conceptualization to complete EDM design and development, we can provide exceptional email design and compilation services, allowing you to make your sales message count. Contact us today; we will be happy to discuss and help you to send attractive, professional and compelling announcements.

A professionally designed direct email is essential to grab and hold interest, maximize response and maintain your brand integrity. It needs to be short, easy to understand and most importantly, has to have "Call for Action" elements. The EDM is usually written in HTML code that serves to attract recipients and trigger "Call for Action". A number of things make EDMs different from junk mail or other less sophisticated email messages. For example, you may use customer name personalization techniques so the recipient is addressed as an individual. In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense and is sent to a smaller group of recipients that are actually interested in receiving such messages. Direct email marketing campaigns are generally permission based opt-in and opt-out, rather than unsolicited commercial email.